
ALEX HERNANDEZ
ART DIRECTOR & DIGITAL ARTIST
I’m an art director and multidisciplinary digital artist with over 8 years of experience creating bold, refined visuals across fashion, beauty, lifestyle, and entertainment. Based in Los Angeles, I bring a hands-on, full-spectrum approach to creative work—blending art direction with advanced photography, videography, retouching, video editing, graphic design, motion graphics, and 3D animation.
With a deep understanding of production tools and workflows, I’m experienced in producing and directing both photo and video shoots—from casting and location scouting to copywriting and post. My background in graphic design is extensive, with a strong emphasis on packaging and branding, particularly in the CPG space. I’ve led the visual development of products from concept to shelf, crafting design systems that resonate with both retail partners and end consumers.
I love collaborating with passionate teams and bringing ideas to life through thoughtful, high-impact creative that connects.
