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ALEX HERNANDEZ

ART DIRECTOR & DIGITAL ARTIST

I’m an art director and multidisciplinary digital artist with over 8 years of experience creating bold, refined visuals across fashion, beauty, lifestyle, and entertainment. Based in Los Angeles, I bring a hands-on, full-spectrum approach to creative work—blending art direction with advanced photography, videography, retouching, video editing, graphic design, motion graphics, and 3D animation.

With a deep understanding of production tools and workflows, I’m experienced in producing and directing both photo and video shoots—from casting and location scouting to copywriting and post. My background in graphic design is extensive, with a strong emphasis on packaging and branding, particularly in the CPG space. I’ve led the visual development of products from concept to shelf, crafting design systems that resonate with both retail partners and end consumers.

I love collaborating with passionate teams and bringing ideas to life through thoughtful, high-impact creative that connects.

ThreadBeast

2025
Art Direction & Design
Photo | Video | Design

ThreadBeast Instagram Static1.jpg

HOTBOX Reserve Brand

2025
Art Director & Designer

Photo | Video | Design

HB Reserve Graphic #12.png

HOTBOX Brand

2021 - 2024
Associate Art Director & Designer
Photo | Video | Design

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True Religion

2025
Photo Retouching

Interview Test Project

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Fashion Nova

2025
Graphic Design

Interview Test Project

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LA Kush

2020
Graphic Design

Design

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Kushy Punch / Kushy CBD

2018 - 2020
Graphic Design / Content Creation
Design | Photo | Video

KCBDTEST_PACKAGING.jpg

Ole Henriksen

2019
Photography & Retouching
Photo

OH2.jpg

Lowell Farms

2022
Photography / Content Creation
Photo

#1.jpg

DEADSTOCK

2024

Graphic Design

Design

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Steph Angulo

2024
Photography / Direction
Photo

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Puppet Master Mini Doc

2022
Cinematography / Editing
Photo | Video

PM 1.jpg

House of Blues

2018
Photography / Editing

Photo | Video

A10.jpg

Savage x Fenty

2018
Photography & Videography
Photo | Video

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Jackie Ho

2019
Photography | Retouching
Photo

Jackie Ho #1.jpg

Thas Legend

2018
Photography / Videography / Editing

Photo | Video

L5.jpg

Seafood Sam

2019
Photography & Cinematography
Photo | Video

SFS PORTRAIT3.jpg

Jeesay "Promise" Music Video

2023
Cinematographer | Editor | Director
Video

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Nevi

2024
Photography | Videography | Design | Editing

Photo | Video | Design

Nevi - Final Cover Art V1.png

General Fashion

2018 - 2024
Photography | Direction
Photo

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General Beauty

2018 - 2024
Photography | Editor | Direction
Photo

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